Logo + Concept Dev + Branding

CLIENT - CDR Realty For urban dwellers in Philadelphia, Revelry offers an engaging retail and entertainment destination in a convenient, welcoming location. Featuring sought-after retail, dining, entertainment, and residential components, Revelry brings an inviting, contemporary shopping center to east Philadelphia. Bringing a landmark shopping center to the Columbus Boulevard retail corridor, Revelry is the go-to entertainment hub, residential community, and retail destination east of Center City, Philadelphia. Revelry is Philly’s new one-stop shopping center, conveniently located right off I-95. Fast access to daily necessities, from grocery to retail, seamlessly integrate Revelry into local residents’ daily routines. Walkable, open gathering spaces offer opportunities for the surrounding communities to connect with family, friends, and neighbors. And dining experiences, from fast casual to sit down to lively bars, along with state-of-the-art entertainment at the newly renovated Regal theater, draws visitors and residents alike in for a night out. Design Philosophy Bold graphic design and impactful type treatments create an eye-catching, attention-grabbing look for this concept. The two-tone color treatment offers a strong branding opportunity that can be reinforced throughout the center, and engaging, colorful lifestyle photography captures the vibrant spirit of the destination.