undergrad - Swirl Air Freshener

Package Design project 4 Swirl Air Freshener Integrate a cheap dollar store product into a high ended merchandise. The goal for this project was to create a design to transform this cheap, dollar store bought, air freshener into a higher landing product. This packaging comes in set of three boxes that conveniently interlocks with each other. However, even when the boxes are lined and stacked standing together in store shelves, it creates a billboarding effect; the die-cuts on the boxes are connected to form Swirl's logo mark.

Boxes interlocking within the curves
Single shot of the air freshener bottle and the packaging
Single shot of the air freshener bottle and the packaging
Single shot of the air freshener bottle and the packaging
Creating the billboarding effect, creating Swirl's logo mark
Close-up shot
Differently arranged to show the billboarding effect

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